We tackle patient empowerment by embedding Persuasive Design model concepts into digital solutions, including personalization. To achieve this, novel data science methods have been developed to obtain, starting from opportunely developed web-questionnaires based on the problem and the population to be studied, Personas definitions. From such user profiles, in collaboration with a team of psychologists at Università degli Studi Milano, specific messages and strategies are designed to help in changing and maintaining new behaviour towards better lifestyle. Such solutions can be delivered via web platforms, smartphones, wearables, and be applied for both primari, secondary, and tertiary prevention, as well as during clinical trials, con il progetto di ricerca finalizzata “IntakeCare”, è in via di sviluppo una piattaforma per l’aumento della aderenza terapeutica basata su dispositivo di voice (Alexa), che verrà testate in un RCT presso l’IRCCS Auxologico San Luca con 200 pazienti ipertesi coinvolti. 

Research Projects and collaborations

https://intakecare.netlify.app/

https://www.auxologico.it

  • Relevant publications

Tauro E, Gorini A, Bilo G, Caiani EG. A novel data-driven approach to for Personas validation using self-supervised machine learning and clustering consensus. J Biomed Inform. 2025 Mar 14;165:104815. doi: 10.1016/j.jbi.2025.104815.

Tauro E, Gorini A, Caiani EG. An improved framework to develop Personas applied to willingness of vaccination against COVID-19 in the general population. IEEE BHI 2024 https://openreview.net/pdf?id=HIIZ8xWkt1

Tauro E, Gorini A, Caiani EG. A data-driven method to perform Personas Validation using Clustering consensus metrics. In: Costin, HN., Magjarević, R., Petroiu, G.G. (eds) Advances in Digital Health and Medical Bioengineering. EHB 2023. IFMBE Proceedings, vol 109. Springer, Cham. https://doi.org/10.1007/978-3-031-62502-2_57

Tauro E, Gorini A, Caiani E. A Novel Data Science Approach to Personas’ Creation to Study Willingness to Receive Vaccination in the General Population. IEEE EHB 2022;10:66 10.1109/EHB55594.2022.9991490

Tauro E, Gorini A, Caglio C, Gabanelli P, Caiani EG. COVID-19 and mental disorders in Healthcare Personnel: A Novel Framework to Develop Personas from an Online Survey. Journal of Biomedical Informatics 2022; 126: 103993, https://doi.org/10.1016/j.jbi.2022.103993

Tauro E, Gorini A, Caglio C, Caiani EG. A framework for risk stratification of burnout due to Covid-19 in nurses using Persona’s creation. Eur J Cardiovascular Nursing, 2021; 20 (Suppl_1): zvab060.094, https://doi.org/10.1093/eurjcn/zvab060.094